PR across four Nordic markets
JOZO salt
In spring 2026, we welcomed JOZO salt as a new client. With a history spanning almost 100 years, JOZO is one of the world’s best-known salt brands. Our brief was to communicate the company’s new brand identity across four Nordic markets through strategic PR, media relations and influencer seeding.
A Nordic launch with
local relevance
Manifest PR was responsible for the strategy, project management and coordination of the new brand identity launch across the Nordic region. Together with local PR agencies in Norway, Denmark and Finland, we carried out media relations and influencer activities targeting food, lifestyle and trade media.
By taking a shared Nordic approach, we were able to keep the communication consistent across markets while adapting messages and activities to ensure local relevance.
5.3 million in potential reach
JOZO’s new brand identity reached audiences across four Nordic markets through earned media coverage and influencer seeding, generating a combined potential reach of 5.3 million.
Editorial reach is based on the potential number of readers for each piece of coverage, calculated using the estimated readership of the respective media outlet. Reach from influencer seeding is based on follower numbers.
A Nordic launch with
local relevance
Manifest PR was responsible for the strategy, project management and coordination of the new brand identity launch across the Nordic region. Together with local PR agencies in Norway, Denmark and Finland, we carried out media relations and influencer activities targeting food, lifestyle and trade media.
By taking a shared Nordic approach, we were able to keep the communication consistent across markets while adapting messages and activities to ensure local relevance.
5.3 million in potential reach
JOZO’s new brand identity reached audiences across four Nordic markets through earned media coverage and influencer seeding, generating a combined potential reach of 5.3 million.
Editorial reach is based on the potential number of readers for each piece of coverage, calculated using the estimated readership of the respective media outlet. Reach from influencer seeding is based on follower numbers.
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