Influencer outreach for Picadeli Sexy Greens
Picadeli
In spring 2024, our client Picadeli launched ‘Sexy Greens’ – a playful campaign highlighting the unexpected connection between eating enough fruits and vegetables and a better sex life. We were tasked with spreading the message by sending PR-packages to selected influencers
To celebrate the superpowers of vegetables, Picadeli created a pleasurable kit consisting of a vibrator, massage oil and a scented candle. To make it extra spicy, the kit was packaged in a bright pink basket along with plenty of eggplants and chili peppers. The influencer package was sent to around 30 carefully selected influencers and achieved a total reach of over 800,000 across Instagram, TikTok, and Snapchat.
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