Influencer event for the launch of MR Cake
Femman
In May 2024, Femman in Nordstan opened its doors for MR Cake’s second location in Gothenburg. We were tasked with inviting selected influencers to an exclusive launch-breakfast to generate visibility around the opening.
The influencer event took place in the morning before the official premiere and included a breakfast mingle, goodie bags, and a welcome speech by MR Cake’s founder Roy Fares, and the Femman mall. The event was attended by 26 hand-picked influencers, profiles and creators in the fields of cooking, baking, interior design, fashion and lifestyle. The event resulted in a total reach of over 600,000 across Instagram and TikTok.
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